Founded in 1996, TAG, an employee-owned company, provides a proprietary and unparalleled array of customized, effective and trusted accounting services and software to help entrepreneurial companies and high-net worth individuals with complex needs achieve their business and financial goals.

Robert Scherer, President- email Rob

Scherer, president and founder of TAG, has more than 20 years of business and financial experience planning and managing complex programs for clients in a variety of different industries. He has worked with companies with annual revenues ranging from $1 million to over $100 million.

Prior to founding TAG, Scherer was the CFO for one of the largest reinforcing steel contractors in California. Scherer is also a former president and board member of the Construction Financial Management Association. His expertise in the building and development industry has resulted in over 50 national and local speaking engagements.

Scherer graduated from the University of Central Florida with a Bachelor of Science in Finance and a minor in International Business. He holds an MBA from San Diego State University. He resides with his wife and three children in Ocean Beach, CA.

Steve Bond, Executive Vice President- email Steve

Steve joined TAG in 2006 as the Managing Director of Next Stage Software, one of TAGs subsidiaries, where he was responsible for strategy and operations. Under his leadership, Next Stage grew rapidly to become one of the top accounting and operations software VARs in San Diego. He facilitated an internal merger with TAG in late 2007 as part of the companys evolution into an employee-owned company.

Previously, Steve served as a consultant at Administaff, where he oversaw business development and client relations. Bond graduated summa cum laude with a Bachelor of Science degree in Finance from San Diego State University. Steve participates in a number of local organizations including San Diego Rotary Club 33, MIT Forum and is the past president of the San Diego State University Business Alumni Network

Anneke Stender, Vice President, Family CFO Practice- email Anneke

Stender has over ten years of experience in the financial and accounting industry. Prior to joining TAG, she worked for CFO Strategies providing accounting support to companies in various industries as well as assisted in business development. She also worked in the Private Client Group of Merrill Lynch and Salomon Smith Barney.

Anneke graduated Summa Cum Laude from San Diego State University with a Bachelor of Science Degree in Finance. Anneke is a member of the Estate Planning Council of San Diego, La Jolla Probate and the SDSU Business Alumni Association, and is actively involved in the non-for-profit organization Just in Time for Foster Youth.